Our music video is conventional to our genre. The RnB genre is usually uses soft tones and effects to help tell a story within the song. Most music videos are focused a lot the artist(s) and have a lot of lip syncing.
A video that we used to help us when planning our music video is the pixie lott broken arrow music video. Although it is not an rnb song and she is a pop artist, the song is slow and it uses conventions that are often used in RnB videos.
Our digipak is also conventional for our music genre. Most of the covers are close or mid shots of the artist. Most female artists covers/ digipaks are aimed for a wide audience, so they will appeal to males and females. The attract the males by the clothes that they wear in a lot of the photos, but at the same time still attract the females as they realate to them.
In this image it shows the 'innocence' of the artist but also similarily the image realtes to the album, which in this is 'through the rain'. Our digipak is similar to this cover(the tree)and realtes to the music video that filmed.
How effective is the combination of your main product and ancilliary texts?
The products all work well together. They all have a similar theme running throughout them which is the autumn theme. Most of the music video was filmed outside so when we decided to take the photos for the digipak we thought it would be a good idea to take them in similar loactions so that the related. We thought this would attract the audience a lot more as if the saw the music video and then saw the digipak they would know that they are for the same artist and if they like one they are more than likely gonig to like the other. Also, the magazine cover used a image that was also taken outisde. The fonts on both pieces are simple. We did this so that they would both stand out but at the same time most of the attention is drawn towards the artist rather than the text.
What have you learnt from your audience feedback?
The feedback we recieved from other students was positive. Although we had not editied or finished filming for the rough cut, people could see where our video was going and gave us some useful tips. They liked the overall idea we ahd for the video, such as; the dancers, effects and couple. As we had not finished filming we did not have lip syncing so it was difficult for them to say a lot. The teachers feedback was similar. She told us that it would be more effective once we had all the footage and the lip syncing would really help it all come together as well as having more than one location for the 'singer'. Andrea also told us about the graphic match and although we hadn't realised, we had two similar clips which when placed together did not fit very well and made the video look jumpy. WE used a graphic match to fix this and placed a black background behind one of the clips. Amar's feedback was very useful as he helped us towards the end of editing when we were unsure of what else we would need to do to the video to give it an 'edge'. He told us that overall the video worked well but to make it stand out to the audience and to keep them interested we should vary the shot durations as most of them were similar lenghts. Amar told us that having a few longer and shorter clips in with the others it will keep teh auidence interested. Amar showed us some other transitions that we could use in our music video to take it look more like a flashback or memory.
How did you use new media technologies in the construction and research, palnning and evaluting stages?
We have used blogger.com since the beginning as we have planned all of our work on here so that we can be marked, access it from computer and so that we can see how the group is getting on if we missed a lesson. I think it's a good as it is simple and easy to use. The only problem is privacy, other groups can look at your work and you can look at theres, which can be helpful but at the same time you feel like they could copy some of your ideas.
Final cut, is a good application to use when editing as we found it relitavly easy to use but founf it frustrrating when we had to render so often as we had different footage from an iphone and also the video camera. The programme we struggled teh most with was photoshop. The only person with experience in our group was Aimee and on the last lesson to edit she was sick so we had to try and do it without her. We found this extremly difficult and did not manage to finish it. I did not like this programme as there are a lot of different effects etc and it is hard to know which onesto use. If I had used some of my time to get to know the software a little better i think that it would not ahve been so difficult for me to use.